Swigging and Serendipity

Tina and Codie—a mother-daughter duo—stumbled (not literally, we promise) into creating Secret Swig™ in the most unexpected way. It’s not your typical heartwarming “mom and kid” bonding story, but hey, sometimes the best ideas come from a little mischief.

At the start of a concert Tina attended with her young adult daughter, she noticed her acting…strangely. Turns out, she had a secret—literally. Unbeknownst to Mom, she had smuggled in a flask full of booze and was now sweating bullets, trying to get through security undetected.

With some quick thinking, her daughter managed to outwit the metal detectors by stashing the metal flask in her waistband behind a belt buckle. Uncomfortable? Absolutely. Risky? 100%. But victorious? Oh yeah. Once inside, she took nervous sips from her hard-earned contraband while the two of them laughed at the sheer ridiculousness of the whole ordeal.

Then, as the gig went on, they noticed something: everyone seemed to be playing the same high-stakes game of “sneak-the-drink.” People were awkwardly shuffling, whispering, and strategically sipping—all in the name of a tiny nip of spirits.

After making fun while discussing, our product-design brain kicked into high gear.

“What if,” we thought, “if we made a flask that’s easy to hide, totally non-metal, fast and fun?”

One idea led to another, and suddenly, the creative floodgates opened. With our combined years of experience in product design and industry connections, they got to work.

After rounds of testing and tweaking, they came up with the patent-pending Kiss Cut opening, and boom—Secret Swig™ was born! A woman-owned, family-run business built on a shared love of fun, clever solutions, and maybe just a tiny bit of rebellion.

So, here’s to good times, great company, and the perfect sip—without the awkward panic. Bring your Secret Swig™ wherever the fun takes you!